Ritik Shah

Ritik Shah Wayfinding Designer

Professional Experience

  • 10/2023 – 06/2024

    Student Partner

    Department of Typography and Graphic Communication, University of Reading

    • Collaborated with the department and professors to collect student feedback and contribute to departmental improvements

  • 07/2023 – 09/2023

    Information Design Intern

    Sarg Design Studio, Pune, India

    • Worked on an information design project for PMPML, Pune's public bus transport provider, to enhance the accessibility and usability of the city's bus service

    • Created comprehensive bus route transit maps that were prominently displayed at bus stops, offering clear and detailed route information, thus significantly improving the clarity of the bus service

    • Designed an intuitive interface that visually depicted bus routes, making it easy for commuters to track the entire path each bus took and simplifying navigation for passengers on the network

  • 09/2021 – 05/2023

    Motion Graphics Designer

    Wit and Chai Media, Pune, India

    • Led motion graphics projects for top Indian brands, producing captivating content

    • Directed the Pitches team, creating engaging presentations for prominent brands

    • Pioneered an AR project for a fin-tech brand and managed a comprehensive video project for Wipro

    • Crafted diverse print media materials and edited videos and photos to enhance brand engagement

  • 09/2020 – 02/2021

    Graphic Designer

    Amber Horizons, Pune, India

    • Developed visually striking content for social media campaigns, elevating brand visibility and engagement

Education

  • 09/2023 – 09/2024

    MA Communication Design (Information Design pathway)

    University of Reading, Reading, England

    • Graduated with distinction

    • Acquired skills in typography, wayfinding, book design, and design for health

    • Received distinction for their dissertation focused on wayfinding in Indian metro systems

    • Developed a walking map project for the Chinatown area in Bangkok to promote walkability amongst tourists and locals

  • 06/2019 – 06/2022

    BA Mass Media and Communication

    MIT-WPU, Pune, India

    • Graduated top three in the batch with a CGPA of 9.81/10

    • Gained expertise in consumer psychology, video editing, and effective interviewing techniques, enhancing ability to create impactful visual content and brand strategies